How to Use Digital Advertising to Help Your Business Recover from the Pandemic

We’ve gotten through the worst (hopefully) of a global pandemic – but how has digital advertising been affected? Now that many businesses are reopening, digital advertising could be more impactful and effective than ever before. Any business could use a leg up on the competition, and digital marketing can make a big difference. We want to help you as we navigate these unfamiliar waters. Here are some tips for your digital marketing strategy, post-pandemic: 

  • Get ahead of your competition: As many businesses reopen, they are faced with a daunting task: how do you get your revenue back to where it was? We would all like things to return back to “normal,” but the bounce-back you’re hoping for can take some patience and strategy. This is where digital marketing comes in. Paid advertising through Google Ads or Facebook Ads is unique in that you can target people who are currently searching for exactly what you’re providing. You can target based on location, age, interests and much more, making it even easier for potential customers to find you. A page of Google search results and how high your website is ranked can be the difference between booking a consultation, scheduling an appointment, or making a sale. Facebook Ads can get your ads in front of a specific audience of consumers you want to target, exposing you to an untapped market of new customers.
  • Be authentic and informative: Be forthcoming with everything you’ve changed about your business because of COVID-19. People want to know what you have actively done to ensure the safety of your customers. Let them know about any new policies and business practices. As we go back out into an uncertain world, your potential and returning customers will want to be reassured that you have their health in mind.
  • Keep your customers updated through your social profiles: Organic social strategy can still be very effective. Your customers will be looking for up-to-date information directly from the source, and this is the easiest and most economical way to do it. Posting regularly to your profiles will keep your customers in the know, and make them more comfortable returning to your business. Make sure you have a quick response time to any questions/inquiries in your comments and direct messages.

As always, if you need help with any of the above – we’re here to help. Contact us ASAP if you have any questions you need answered; we would love to hear from you.