The benefits of digital marketing are becoming more prevalent every day. It might not surprise anyone that the commercial center has turned out to be progressively more computerized as innovation keeps on developing. As recorded by Forbes, 82% of customers carry out research for products and services online. Furthermore, Tech Crunch reports that 79% of consumers shop online. More and more consumers are researching and purchasing products online.
A considerable number of small businesses are executing digital marketing strategies to viably reach and connect with their prospective clients on the web. As a matter of fact, U.S. digital marketing spend will ascend to about $332 billion by 2021. Digital marketing strategies has ended up being the most financially savvy approach to get in touch with potential clients.
Wondering what the fuss is about? Check out the top Five (5) reasons your business needs to take advantage of the benefits of digital marketing:
- Reach customers easily:
Research has it that over 70% of online experiences start with a search engine. Digital marketing presents opportunities that weren’t viable or even possible with traditional marketing. In a nutshell, implementing digital marketing for your business is you clearly preparing your business to meet the future. You can reach thousands if not millions of individuals. If your targeting is done right you can reach the people who will most likely become your customers. With at least 80% of consumers using the Internet to search for information and some making buying decisions instantly, these are business opportunities you don’t want to miss out on.
- Build brand’s trust and reputation:
Leveraging on digital marketing to build trust for your business is important. So how do you build this trust? Start by using content marketing in a tactical way. The moment you start to publish and share informational and valuable content, you begin to attract potential customers to your brand. With this content, you should aim to build a permanent relationship between your brand and your target customer. You can use your social media accounts to advertise your products and share testimonials from satisfied customers. This helps in building your brand’s credibility. The more reliable you come off as, the higher your trust rate.
- Competitive Advantage:
Unlike in traditional advertising/marketing where the bigger companies have large ad budgets and can take up prime insertions to promote their businesses, digital marketing is a level playing field for all allowing businesses of all sizes to gain exposure online. You have liberty to compete head to head with big brands and larger companies. You can also market your products and services nationally or even internationally. This allows you to find new audiences for your products and services.
- Higher ROI from campaigns:
In comparison to traditional marketing, digital marketing is relatively cheap. You can reach as many people with a little amount of money. For example, $5 can be used to start a digital marketing campaign with which your ads can be viewed by over 1,000 people within your target audience. If you have the experience in optimizing digital marketing campaigns, you can further reach a larger audience at a lower cost. With tactical use and implementation, you can gain a better return on your marketing investments. This is good news for you as an entrepreneur or business because this way you can craft an online identity without spending much money.
- Affords business interactions between brand and customers:
Digital marketing allows you to get feedback from customers. It also helps you know what they are saying about your products. In this social age where customers are quick to result to social media either to praise your brand or to give it a strong lashing if they’ve had a bad experience. With digital marketing you get fast feedback on the acceptance of your business image and also there’s an opportunity to re-strategize. You don’t want to miss what your customers are saying about your business.
In conclusion, It’s important to have a sound digital marketing strategy before you jump into creating and distributing content or launching digital ad campaigns. Consider what your general business objectives are and outline digital marketing objectives that line up with your goals.
In the event that you require help building up a technique, the digital marketing specialists at Tenlee Media are here to help. Our team of highly skilled professionals will empower your business to exploit the numerous advantages of digital marketing by providing a vast range of digital marketing solutions such as; Search Engine Optimization (SEO), Google Adwords battle, and Social Media Management etc.