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Charles Jerkins

Idea

Charles Jerkins is a gospel artist who has had a 30+ year career. He came to us wanting to bring more exposure to his music catalogue, specifically to his Youtube page for his single “Help Them Out.”

Execution

Launched niche funnel campaigns focused on bringing traffic to his Music Catalogue on Youtube

Built out custom audiences for ad delivery 

Developed new creative and custom content 

Implemented custom campaign structure 

Created Follow-Up Emails with Links to all of Charles Music

Results:

Reached over 10,000 people per week through our ad campaigns

Brought over 2,000 link clicks to his Music 

Made over 110,000 impressions