Charles Jerkins
Idea
Charles Jerkins is a gospel artist who has had a 30+ year career. He came to us wanting to bring more exposure to his music catalogue, specifically to his Youtube page for his single “Help Them Out.”
Execution
Launched niche funnel campaigns focused on bringing traffic to his Music Catalogue on Youtube
Built out custom audiences for ad delivery
Developed new creative and custom content
Implemented custom campaign structure
Created Follow-Up Emails with Links to all of Charles Music
Results:
Reached over 10,000 people per week through our ad campaigns
Brought over 2,000 link clicks to his Music
Made over 110,000 impressions
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