Comic Book E-Commerce

Overview

This case study is about one of the most challenging e-commerce clients I’ve ever encountered. The challenge is I only had 45 days to sell 1,000 comic books before the next version came out and these became obsolete.

Execution

Launched niche funnel campaigns focused on bringing traffic to the e-commerce site
Built out custom audiences for ad delivery
Developed new creative and custom content
Implemented custom campaign structure

Results:

Within 8 hours of launching this campaign we sold a total of 30 comic books, at a total cost of $60

All of the comic books were sold out within 17 days of launching our campaigns, with a cost per result exceeding the clients’ expectations.

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