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Dionne Warwick

Idea

Dionne Warwick is a legendary singer whose career has spanned decades, and ranks among the 40 biggest hit makers in the latter half of the 20th century. We were tasked with promoting a virtual concert she held in Las Vegas during the Covid-19 quarantine. 

Execution

Launched niche funnel campaigns focused on bringing traffic to the Concert’s Ticket Buying Page

Built out custom audiences for ad delivery 

Developed new creative and custom content 

Implemented custom campaign structure

Results:

Reached thousands of people through ad campaign

Achieved dozens of event ticket purchases