Dionne Warwick is a legendary singer whose career has spanned decades, and ranks among the 40 biggest hit makers in the latter half of the 20th century. We were tasked with promoting a virtual concert she held in Las Vegas during the Covid-19 quarantine.
Launched niche funnel campaigns focused on bringing traffic to the Concert’s Ticket Buying Page
Built out custom audiences for ad delivery
Developed new creative and custom content
Implemented custom campaign structure
Reached thousands of people through ad campaign
Achieved dozens of event ticket purchases