Empire Homes Realty
We immediately began using the clients’ inventory of homes for sale to create an audience on Facebook/Instagram that converted well through a lead generation campaign. We then used that audience to build an even larger audience with high similarities to those who had been converting in order to secure more leads at a lower Cost Per Acquisition.
The newest challenge arrived post COVID-19 quarantine and business closures. To combat this issue, we created new Facebook campaigns and a series of short commercial videos to be displayed as Youtube ads as well, aiming to generate E-mail opt-ins with the goal of maximizing future bookings.
- 10X increase in traffic to their site and amount of bookings
- Dozens of opt-ins weekly to their e-mail campaigns where we offer offers and promotions on future bookings
- Limitations due to the strict Google Ad Grants guidelines led to Safe Rides spending about 5% of their sponsored budget prior to partnering with us. We are consistently spending over 90% of this budget despite not being allowed to surpass a $4 cost per click in an arena where competition drives cost per clicks upwards of $20.
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