We immediately began using the clients’ inventory of homes for sale to create an audience on Facebook/Instagram that converted well through a lead generation campaign. We then used that audience to build an even larger audience with high similarities to those who had been converting in order to secure more leads at a lower Cost Per Acquisition.

The newest challenge arrived post COVID-19 quarantine and business closures. To combat this issue, we created new Facebook campaigns and a series of short commercial videos to be displayed as Youtube ads as well, aiming to generate E-mail opt-ins with the goal of maximizing future bookings.