Frank's Shanks
E-COMMERCE
What they wanted:
Frank’s Shanks had invested a lot of money in setting up their operation for this fairly new business. They since had practically 0 sales while working with a freelancer who blamed their lack of success on budget. They were more than willing to raise the budget if they saw results at a lower budget but at the time were just burning through money. They tasked us with running both their Google and Meta Ads campaigns with the goal of scaling quickie once there was a positive return.
Who they are:
Frank’s Shanks is a premier e-commerce platform specializing in high-quality used golf balls. With a focus on affordability and performance, they offer a wide selection of top-brand golf balls at competitive prices. Whether you’re a seasoned golfer or just starting out, Frank’s Shanks provides golf enthusiasts with access to premium recycled golf balls, ensuring a cost-effective and enjoyable experience on the course.
Key Opportunities
- Niche market always means our ads stand out if targeting is done correctly
- Very lucrative market with an obvious pain point being solved by company
- Plenty of keywords to go after organically with 1st page ranking opportunities
What we did:
For Meta Ads we came up with a strategy which involved the use of videos and niche audience targeting to not only put our ads in front of the right audiences, but also retarget them so that they would actually purchase. Our video strategy was simple, first point out the pain-point, then tell them what we had to offer, lastly a good call-to-action. As for Google Ads, we used a mix of performance max campaigns and search campaigns that we optimized constantly to improve on results. Both of these strategies proved extremely effective as we scaled budgets within the first couple of months, up until the only issue was sorting used golf balls quickly enough to keep them in stock.
Our Work
RESULTS:
0
%
Scaled budget within 6 months
0
x
Average ROAS
