GP Jackson

Overview

Garrett “GP” Jackson is a veteran singer/songwriter based in Washington, D.C. He came to us wanting more views for his music video for his politically-charged anthem “Letter to a Nation.”

Execution

Launched niche funnel campaigns focused on bringing traffic to the YouTube Music Video

Built out custom audiences for ad delivery 

Developed new creative and custom content 

Implemented custom campaign structure

Results:

Reached over 50,000 people in 2 months through our ad campaigns

Brought over 2,000 link clicks to his video 

Gained over 1,000 video plays

Made over 100,000 impressions

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