New Hyde Park Dental
Health- Dentist
What they wanted:
Simply put, new patients. Like most dental practices, they have been heavily targeted by digital marketing agencies over the years that “sold the dream” but didn’t deliver. They wanted both organic and paid search traffic to their site that would lead to not just clicks but actual appointments booked, as with each new first time patient their retention rate was very high.
Who they are:
New Hyde Park Dental is a trusted dental practice dedicated to providing high-quality oral healthcare services to patients in New York. With a focus on patient comfort and satisfaction, their team of experienced dentists offers a comprehensive range of services, including general dentistry, cosmetic procedures, and restorative treatments. NH Park Dental prides itself on delivering personalized care in a welcoming and modern environment, ensuring optimal dental health and beautiful smiles for all patients.
Key Opportunities
- Lots of search volume in their area for dentists
- Had some keywords ranked that just needed to be pushed to page 1
- Emergency dental service means more opportunities
What we did:
We created localized paid search campaigns as well as developed an SEO strategy consisting of both long and short tail keywords for the different services they provided. We also focused on more general keywords to bring in patients that didn’t know exactly what they were looking for, but knew they needed to book an appointment with a dentist in their area. The competition was very high as this area has many dental practices, so overtaking high quality impression share was the key to success in this campaign. Google also finds plenty of room for wasted ad spend which we worked on avoiding to get the lowest cost per lead possible.
Our Work
RESULTS:
0
+
leads in 3 years
0
+
new patients/month
0
Dozens of 1st Page Rankings