What we did:
New campaigns had to be created that were both hyper-targeted and allowed enough of the search volume to come in so that we can take over the highest percentage we could of the market for his keywords. Over the course of a few months Rocky went from barely ever showing up for the correct keywords and dealing with lots of irrelevant prospects to having his sales team thank him and Tenlee Media for putting the highest volume of high quality prospects they had ever seen.