We’ve completely revamped the Google Ads Campaigns and added remarketing Facebook Ads and E-mail marketing into their digital marketing mix. All of this was done under strict Google guidelines as they were the sponsor for the Google Ad Grants for this non-profit.
The newest challenge arrived post COVID-19 quarantine and business closures. To combat this issue, we created new Facebook campaigns and a series of short commercial videos to be displayed as Youtube ads as well, aiming to generate E-mail opt-ins with the goal of maximizing future bookings.