Sayonne - Musician
Idea
Sayonne is an up-and-coming label owner, singer-songwriter, and actress that came to us looking for greater exposure and to help build her brand. She is very active on social media and wanted this to play a big part in our campaign strategy.
Strategy
We decided to attack Sayonne’s challenge with a multi-directional approach through the use of Facebook and Instagram Ads. It went as follows:
- Building an audience using the creative content Sayonne received great organic awareness off of.
- Creating a meme campaign with about 20 different memes, all used to promote her single “Hot Sauce” with creative content/imagery and her single playing in the background
- Campaign for subscribers
- Creating higher engagement with her Instagram and Youtube channel through the use of lead generation campaigns, all targeted at gaining subscribers by offering a sneak peek at her unreleased single’s.
- Another campaign we created was meant to boost listen’s for her newest single on platforms such as Apple Music, Spotify, Soundcloud
Results:
- Reached over 1 million people per week through ad campaigns
- Have brought over 3,000 clicks per week to her website
- Have gained over 500 new email subscribers per week
- Tens of thousands of listens and video views per month
Client Testimonial
