As an established European brand, Valrhona wanted to make a dent in the US market, where their following was already beginning to grow. Their goal was to sell their baking chocolate, used by chefs all over the world, and to increase sign-ups for chefs to attend their baking classes. We were tasked with creating both search and social media campaigns to achieve both of these goals.
Who they are:
Valrhona is a renowned French chocolate manufacturer, esteemed by professional chefs and chocolatiers worldwide for its exceptional quality and flavor. With a rich heritage spanning decades of expertise in chocolate craftsmanship, Valrhona caters predominantly to the B2B market, supplying premium chocolate products to luxury hotels, restaurants, pastry shops, and confectionery businesses. Renowned for its commitment to sustainable sourcing and innovation, Valrhona chocolate is the preferred choice for discerning culinary professionals seeking to elevate their creations with the finest chocolate ingredients.
Key Opportunities
Huge following means lots of retargeting and lookalike opportunies
High quality content and capability to always provide more
Both local and national audiences to target for differnet products