Valrhona Chocolate
National Brand
What they wanted:
As an established European brand, Valrhona wanted to make a dent in the US market, where their following was already beginning to grow. Their goal was to sell their baking chocolate, used by chefs all over the world, and to increase sign-ups for chefs to attend their baking classes. We were tasked with creating both search and social media campaigns to achieve both of these goals.
Who they are:
Valrhona is a renowned French chocolate manufacturer, esteemed by professional chefs and chocolatiers worldwide for its exceptional quality and flavor. With a rich heritage spanning decades of expertise in chocolate craftsmanship, Valrhona caters predominantly to the B2B market, supplying premium chocolate products to luxury hotels, restaurants, pastry shops, and confectionery businesses. Renowned for its commitment to sustainable sourcing and innovation, Valrhona chocolate is the preferred choice for discerning culinary professionals seeking to elevate their creations with the finest chocolate ingredients.
Key Opportunities
- Huge following means lots of retargeting and lookalike opportunies
- High quality content and capability to always provide more
- Both local and national audiences to target for differnet products
What we did:
Lucky for us Valrhona has no shortage of great quality content to promote both their chocolate and classes, we just needed to steer this content more in a conversion style direction. With some restructuring we were able to recreate their content into the type that’s made to convert on ads, increasing both chocolate sales in the US as well as class applications and sign-ups.
Our Work
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Average 5X ROAS
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Classes Booked Monthly