Facebook Ads Case Study for Women’s
Accessories E-Commerce Client
Overview
This case study is for a unique women’s product that is easily available in the U.S., but is much more of a rarity in Mexico, where the company is located and sells its merchandise.
We highly recommend watching our testimonial video from Sylvia, the owner of this company. This client is a great example of how even when you spend thousands on influencer marketing with posts from 1 million+ follower-influencers, sustainability comes from actually running a multi-tiered digital marketing campaign.
Execution
- Launched niche funnel campaigns focused on bringing traffic to the e-commerce site
- Built out custom audiences for ad delivery
- Developed new creative and custom content
- Implemented custom campaign structure
Results:
Started out spending just a few hundred per month, for the first 2 months working together. As results began to pile in, we doubled the budget each and every month for the next 6 months.
Spent $140,326.51 over 4 months
Reach – 1,067,942
Received thousands of website purchases.
ROAS – 12X