SEO Checklist for 2021 Keywords
As a smart business owner in New York – a city with a reasonable number of companies – it is crucial to have your Search Engine Optimization (SEO) at full gear, meaning that your digital marketing must be far better than ever in the current year. Without a doubt, digital marketing can be complicated, needs off-site and on-site methods, and requires careful reputation management as reviews are becoming an essential factor. However, to make your New York SEO easy, drive customers and improve the relevance of your Keyword, we have come up with a Checklist for keywords in 2021:
- Develop a mobile-friendly website
Google gives high priority to mobile-friendly websites. Hence, it is vital to have a fascinating, and yet easy-to-use site. To check if your website is accommodative, use Google checker to determine your mobile friendliness, and update it if there is a need.
- Optimize Your Business Listing
We believe that you are already aware of Google My Business Listing and its importance. Hence, to make the best use of it for your keywords, endeavor to claim your listing and take note that many locations should have their listing. Enter details such as physical address, local phone number, correct business name, and your website URL. Be sure to choose the best category for your business as you upload the interior and exterior photos of your organization – make sure you use a real and unique image.
- Optimize your content for Local SEO
As a business brand in New York, optimize your content accordingly. Ensure that the articles on each page are outstanding and support the topic and keyword used. Use around 500 words of local content in each page, and apply hyperlocal keywords and references. You can include the client’s testimonials on location pages. And most importantly, ensure that your content passes a message while being readable.
- Apply Google Maps
With Google, clients can easily find local businesses. And to direct them to your brand, endeavor to apply your Google map on your Contact page if you have a single location. For a company with many sites, use Google map in each of the areas on the proper landing page. And lastly, make sure that your phone number and address can be reached easily.
- Handle your Online Reviews
To manage your online reviews successfully, be sure that your local business is listed on every primary review site, such as Yelp, Angie’s List, Google My Business, and social media like Twitter. Take note of any industry-specific or local review sites and claim your listings there as well. Allow someone to handle your online reviews, and ensure that every review is responded to, including the positive ones. Develop a system to ask for customer’s reviews, or ask them individually. Add links to the review pages on your website to make it easy for customers to drop their reviews. Also, every response should be timely and professional.
If you can successfully establish and maintain the highlighted SEO Checklist for 2021 keywords, we are convinced that your business will have a prosperous year. Good luck!