SEO Questionnaire Please enable JavaScript in your browser to complete this form.What is your email address? * *Client Name *Main Point of Contact: *Secondary Point of Contact:What is the primary business challenge we want to solve? * *What does your business do? * *What are the specific products and services offered, which are most important/profitable and why?List of all of your websitesBlog URL: *Social Media LinksHow many employees do you have? *Company Background. This section is where you will give some insight into your business, goals, key selling props, competitive advantage, etc.... Do you have a target market area? Please list in order of importance. *Who are your competitors? Please expand/specify company with most closely related business model if possible. * *What is your competitive advantage, why would customers choose you over your competition? *What standing business relationships do you have? Suppliers, Organizations, Partners, Clients, Industry Thought Leaders, etc. * *What conversion actions would you like us to drive (ex. form submissions / purchases etc)? *GoalsWho is the target audience? Who are the decision makers we need to get in front of? *What does Success look like after 1 year of the campaign? *What KPI (Key Performance Indicators) matter? *Can you give us the login info for backend access to your website? (Please tell us what platform website is hosted on as well) *Client Resources to LeverageWhat development resource do you have? (Do you have your own web developer?) *What resource do you have for creating content? Do you have access to writers or designers? *What other forms of marketing are you doing? PPC, Email, Display Ads, Affiliates, TV, Print *Are you doing any online or offline PR? * *Are you doing any social media? * *Would we be able to speak to your PR/Social Media department/resource?How much on average is each of these conversions actions worth? (A range is fine) (for example, if 1 in 4 form submissions turn into a client, and a new client is worth $2000 - $5000 in profit on average, a form submission would be worth $500 - $1250) *What other websites does the business own?Do you have anything you could give away?What previous SEO-related data do you have access to? (PPC data, previously used keyword lists, SEO meta-data, etc). * *Feel free to upload any relevant documents/data that we can analyze and look at. (E.g excel of landing pages etc.) Click or drag a file to this area to upload. What content do you have that could be re-purposed? (Both online and offline content) * *Please list out all the keywords you think are relevant to each product and service listed above, we will use this as a starting point for keyword research so try to be a thorough as possible. (These can be simple product and service descriptions as well as common queries representative of your potential clients’ general needs and specific problem) EX 1: “ IT Services”, “IT System Integration”, “IT systems cant communicate together”EX 2: “ Plumbing Services”, “Sewer and Drain Repair”, “Fix Clogged Sink” *What technology is your website built in, what server technology does it use? * *Do you have Google Analytics and Google Search Console setup? (This is used for reporting) * *Submit
