Conversion tracking is a powerful tool in Google Ads that can help you measure the effectiveness of your ad campaigns. It allows you to track how many conversions (such as sales or leads) your ads generate, and it can help you fine-tune your campaigns to increase their performance.
In this blog post, we will explain what it is and how to use it in your ad campaigns.
What is Conversion Tracking?
Conversion tracking allows you to measure the effectiveness of your ads by measuring how many times someone has clicked on one of your ads and then taken action (such as making a purchase or signing up for a newsletter).
Why Should You Track Conversions?
Knowing how many conversions your ads generate can help you determine their overall effectiveness. If you find that a particular ad campaign is not generating as many conversions as you would like, then tracking how many people click on your ads and take action can help you determine where you need to make changes.
How Do You Track Conversions?
To track conversions, you need to set up conversion tracking tags.
How Do You Set Up Conversion Tracking?
Follow these steps:
Create a new ad campaign in Google Ads.
Locate the “Conversions” tab at the top of your screen and click on it. Click on “New Conversion” to go through the process of setting up conversion tracking for this particular ad campaign.
You will see various options for different types of conversions that you can track. For example, if your business sells products online, then you might want to set up conversion tracking tags for purchases made through your website.
After choosing which type of conversion you would like to track, click “Continue” and follow the directions Google provides on setting up your code.
Once you have completed these steps, Google will provide a piece of HTML code that should be placed on the page where people who click on your ads land after they click through (such as an “Order Confirmation” page). You can then copy and paste this code into your website’s source.
How Do You Use Conversion Tracking?
Once you have set up conversion tracking for your ad campaign, Google will start measuring the number of conversions after someone clicks on one of your ads and takes action.
You can then use this information to determine how effective your advertising is at generating conversions. For example, you can see how many conversions each ad campaign gets, and you can also break this information down by different types of conversions (such as purchases or leads).
You can also use conversion tracking to compare the performance of your ads against each other. This can help you determine which ads are most effective at generating conversions and then make changes to your campaigns accordingly.
As you can see, conversion tracking is a powerful tool that can help you measure the effectiveness of your ad campaigns. By using it, you can fine-tune your campaigns to increase their performance.